Nice to meet you, this is COFFEE LAB by hatte.

We are a web-focused design company based in Tokyo. It is no exaggeration to say that coffee is inseparably linked to creative work. That is how much we drink coffee in various aspects of our work.

Before our company was established, when each member was working as a self-employed individual, I heard that one of our members bought coffee in Omotesando, Tokyo every morning. The price of a cup of coffee, which was part of his morning routine, was 450 yen. This was repeated 20 times a month, so the monthly cost was 9,000 yen, which seemed quite expensive for food expenses.

So our company president decided to purchase the necessary equipment so that fresh coffee could be enjoyed at any time, and that was the beginning of our company's relationship with coffee.

Before we knew it, we had started a company and decided to base it in Omotesando, Tokyo. Was it because we love coffee? No, it was simply because Omotesando was a convenient location for each member of the team.

Our office was located in a residential area just off Omotesando. We discovered a mysterious cafe there that had a constant line during the day. We won't reveal the name of the cafe, but our coffee experience there was so amazing that we started buying coffee from various stores to drink at the office. The store closed down after a while due to the building's deterioration, but it reopened about a year later as a coffee bean store.

Once again we were impressed by the style of having coffee beans delivered from cutting-edge roasters around the world selected to suit your drinking style, and so we began to look overseas for our coffee needs.

We had the opportunity to go on business trips to Korea, the US, Australia, etc. to study and inspect design, and in between we visited various coffee shops. Among them, Anthracite Coffee Roaster, EL COFFEE in Seoul, and G&B in Los Angeles were particularly memorable. In particular, being exposed to the culture in Seoul where anyone can casually enjoy coffee has influenced the way we create our stores today.

Our store logo is based on the Korean word for coffee, "kopi," and is designed to suggest a connection between coffee and chemistry. In slightly more fashionable cafes, a conical beaker is used instead of a coffee pot, and coffee is poured into a glass before drinking. In movies and TV dramas, chemistry teachers often drink coffee from laboratory equipment for some reason.

The president of our store is from a chemical background, and he seriously analyzed that conical beakers were adopted because they are easy to stir, not because they look cute. And Hario, a coffee equipment manufacturer, also produces chemical equipment.

We included a conical beaker in our logo because we wanted to propose ways to make coffee more delicious and enjoyable through a chemical approach. We also included "LAB" to express our desire to always remain committed to research and provide the best results to our customers.

We will do our best to make the coffee that is enjoyed in the creative field available to everyone. We are not the first in Japan, but we would appreciate your support.