Rush to increase raw material prices and price maintenance
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Recently, we have been receiving a lot of messages from our business partners saying, "We will revise the prices from the next shipment." US Foods, which purchases our popular 1000 yen or less series, is planning to raise the prices of their Brazilian premium chocolate and Nicaraguan Santa Ana chocolates, so we have no choice but to raise the prices ourselves.
As I was writing this, I received a notice about a price increase for Buna Buna. It's pretty tough.
Our store has just opened, and the sales of beans are still low, so we think that our stock will last until autumn. At the moment, we have no plans to raise prices .
If we calculate it based on 180g, the price increase would be around 100 yen, but I believe there is still room for other cost reductions.
To start with, for bulk orders that can be divided, we will use multiple Click Post parcels. This will reduce shipping costs to around 400 yen, which is nearly 1200 yen for areas where it is available, and hopefully offset the increase in the price of beans.
Well, when such a big price increase is looming, the first thing that will happen is a scramble for domestic stock. The next step will be to secure alternative beans and switch to lower-quality products. For example, instead of Premium Chocolat, they may switch to the same No. 2 Brazilian beans, which don't have a particular name.
We will inform you of our upcoming arrival schedule.
May to June: Papua New Guinea (currently being selected), Ethiopia (another brand not Buna Buna has been ordered)
~July: Kenya Rock Burn (planned)
Around August: Ethiopia (planned)
August: Honduras (planned)
We are planning to develop a light roast blend, although the release date has not yet been decided. Please look forward to this as well.